100% Pure Multi-Vitamin + Antioxidants Potent PM Serum

Concentrated vitamin boost for improved skin elasticity


  • Suitable for mature & demanding skin
  • Stimulate collagen production
  • Brightens & balances
  • Vegan & gluten-free
  • £55.50 (£185.00 / 100 ml)

Price shown includes 20% VAT. Excludes delivery costs

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Delivery on Wednesday, 19 December: Order before Monday at 12:00.

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Content: 30 ml

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Item no.: 100PCP-1FMVPPMS, Content: 30 ml

EAN: 843585102000

  • Suitable for mature & demanding skin
  • Stimulate collagen production
  • Brightens & balances
  • Vegan & gluten-free


Effective and stabilising vitamins help reduce the appearance of fine lines and wrinkles while improving skin elasticity. The serum brightens and evens the complexion.

Vitamin C and niacinamide are two highly potent anti-aging active ingredients that are generally not combined due to their divergent pH values. 100% Pure has thus opted to use the stabilised form of vitamin C, high-quality Magnesium Ascorbyl Phosphate, that has a pH value of 6, which is similar to that of niacinamide. This allows the two substances to work in harmony with one another. Together they ensure a fresher, healthier and more radiant complexion. The serum can be used around the eye area and on the eyelids.

  • Vitamin C: promotes collagen and elastin production while brightening the complexion.
  • Niacinamide: increases the ceramide level for moisture and suppleness.
  • Vitamin E: Strengthens the skin's protective barrier and guards against free radicals and environmental damage.
  • CoQ10: helps to reduce the effects of sunburn.
  • Retinol: reduces the appearance of fine lines and wrinkles


  • Use at night.
  • Shake well before use.
  • Apply to the face, neck and eye area after cleansing.
  • Can be used in combination with other serums - applied in layers.
  • If the product is being used during the day, it is recommended to apply a skincare product with SPF.
Product Type: Serums & Special Care
Skin Type: Demanding Skin, Mature Skin
Brands: 100% Pure
Content by Ethos : Vegan, gluten-free , Minimal Plastic Packaging
Certficates: Cruelty Free (PETA)

Ingredients (INCI)

  1. from organic agriculture
  2. Natural source of Alpha Lipoic Acid (ALA)

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