100% Pure Natural Cosmetics

Make-up, body care & face care essentials

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100% Pure: 135 products


All prices incl. VAT.

Discover the products by 100% Pure, the award-winning cult brand from California! 100% Pure forgoes the use of chemical and synthetic ingredients. The brand offers a wide selection of make-up products, body care and essential face care items backed by the power of nature. Browse their collection of lipsticks, foundations, shampoos and more.

The products by 100% Pure live up to their name: they are made with 100% natural ingredients. The fully biodegradable formulas incorporate natural actives as preserving agents, such as Japanese honeysuckle, Canadian tumeric, a host of vitamins and a herbal blend that provides anti-aging effects.

100% Pure's innovative range of make-up products are pigmented using fruits and vegetables which are rich in antioxidants that offer free-radical protection. The packaging is printed in soy ink, is up to 100% recyclable and is largely manufactured using reusable materials, such as plastic, glass and aluminium.

Browse the top categories and products:

Make-up: Long Last Liquid Eye Liner
Body care: Nourishing Body Cream
Hair care: Burdock & Neem Healthy Scalp Shampoo

100% Pure is 100% free from:

  • synthetic ingredients
  • artificial fragrances
  • petrochemical substances
  • chemical preservatives
  • artificial dyes
  • animal testing