100% Pure Natural Cosmetics

Make-up, body care & face care essentials

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100% Pure: 121 items

100% Pure Organic Coffee Bean Eye Cream

100% Pure Organic Coffee Bean Eye Cream, 30 ml

  • Anti-inflammatory
  • Improves the skin's blood circulation
  • Gently brightens
£25.07 instead of £28.00 (£835.67 / l)

Delivery by November 09

100% Pure Fruit Pigments Eye Shadow

100% Pure Fruit Pigments Eye Shadow, Mink (2 g)

  • Rich in antioxidants & vitamins
  • Pure vegetable pigments
  • Free from talc
£16.30 instead of £18.10 (£8,150.00 / kg)

Delivery by November 09

100% Pure Fruit Pigmented® Blush Powder

100% Pure Fruit Pigmented® Blush Powder, Cherry (9 g)

  • With vitamin-rich fruit pigments
  • Rich in nourishing ingredients
  • With rosehip oil & plant butter
£31.84 instead of £35.50 (£3,537.78 / kg)

Delivery by November 09

Fruit Pigmented Ultra Lengthening Mascara

100% Pure Fruit Pigmented Ultra Lengthening Mascara, Blackberry (7 g)

  • Smudge-proof & water-resistant
  • Added shine & maintenance
  • Suitable for contact lens wearers
£23.07 instead of £25.50 (£3,295.71 / kg)

Delivery by November 09

100% Pure Fruit Pigmented® 2nd Skin Foundation

100% Pure Fruit Pigmented® 2nd Skin Foundation, Shade 2 (35 ml)

  • For a natural finish
  • Rich in antioxidants and vitamins
  • Buildable coverage
£39.41 instead of £44.00 (£1,126.00 / l)

Delivery by November 09

100% Pure Burdock & Neem Healthy Scalp Shampoo

100% Pure Burdock & Neem Healthy Scalp Shampoo, 236 ml

  • Relieves flaking & itching
  • Moisturizing
  • Stimulates blood circulation
£19.89 instead of £22.00 (£84.28 / l)

Delivery by November 09

100% Pure Cocoa Butter Matte Lipsticks

100% Pure Cocoa Butter Matte Lipsticks, Cactus Bloom (4,50 g)

  • Long-lasting hold
  • Moisturising
  • Available in various shades
£24.66 instead of £27.50 (£5,480.00 / kg)

Delivery by November 09

100% Pure Fruit Pigments Healthy Foundation

100% Pure Fruit Pigments Healthy Foundation, Sand (light medium) (30 ml)

  • Pure fruit pigments
  • Silky-soft skin feel
  • Skin-protecting properties
£38.61 instead of £43.00 (£1,287.00 / l)

Delivery by November 09

100% Pure Bronzer

100% Pure Bronzer, Cocoa Glow (deep tan) (9 g)

  • For a fresh finish
  • Balances unevenness
  • Suitable for face & body
£31.84 instead of £35.50 (£3,537.78 / kg)

Delivery by November 09

100% Pure Green Tea Fiber Brow Builder

100% Pure Green Tea Fiber Brow Builder, Soft Brown (4,50 g)

  • For increased volume
  • Dries quickly
  • Non-sticky & does not stiffen
£21.48 instead of £24.00 (£4,773.33 / kg)

Delivery by November 09

100% Pure Bamboo Blur Powder

100% Pure Bamboo Blur Powder, Original (5,50 g)

  • Evens the complexion
  • Minimises fine lines & pores
  • Sets the foundation
£35.02 instead of £39.00 (£6,367.27 / kg)

Delivery by November 09

100% Pure Nourishing Body Cream

100% Pure Nourishing Body Cream, Vanilla Bean (236 ml)

  • For all skin types
  • Moisturising
  • Nourishing & rich
£19.89 instead of £22.00 (£84.28 / l)

Delivery by November 09

100% Pure Fruit Pigmented Powder Foundation

100% Pure Fruit Pigmented Powder Foundation, Creme (fair) (9 g)

  • For oily, normal and combination skin
  • Absorbs excess sebum
  • Medium coverage
£36.62 instead of £40.50 (£4,068.89 / kg)

Delivery by November 09

100% Pure Creamy Long Last Liner Pencil

100% Pure Creamy Long Last Liner Pencil, Dark Cacao (3,50 g)

  • Conditioning vitamin E
  • Long-lasting hold
  • 100% natural
£21.48 instead of £24.00 (£6,137.14 / kg)

Delivery by November 09

100% Pure Coconut Milk Restorative Shampoo

100% Pure Coconut Milk Restorative Shampoo, 236 ml

  • Dry & damaged hair
  • Moisturises
  • Particularly mild
£19.89 instead of £22.00 (£84.28 / l)

Delivery by November 09

100% Pure Long Last Liquid Eye Liner

100% Pure Long Last Liquid Eye Liner, Blackberry (7 ml)

  • Smudge proof
  • Easy to apply
  • Long-lasting & water resistant
£25.47 instead of £28.50 (£3,638.57 / l)

Delivery by November 09

100% Pure Maracuja Oil Mascara

100% Pure Maracuja Oil Mascara, Black Tea (7 g)

  • Defines the lashes
  • Does not clump
  • Strengthens & conditions
£23.07 instead of £25.50 (£3,295.71 / kg)

Delivery by November 09

100% Pure Glossy Locks Grow More Shampoo

100% Pure Glossy Locks Grow More Shampoo, 390 ml

  • Ideal for hair loss
  • With caffeine & biotin
  • Cleanses gently & effectively
£27.45 instead of £30.50 (£70.38 / l)

Delivery by November 09

100% Pure Lysine + Herbs Lip Balm

100% Pure Lysine + Herbs Lip Balm, 8 g

  • For sensitive skin
  • Moisturising
  • Contains propolis
£6.84 instead of £7.60 (£855.00 / kg)

Delivery by November 09

100% Pure Lip Balm

100% Pure Lip Balm, Cherry (8 ml)

  • Moisturising
  • Provides suppleness
  • Non-sticky texture
£6.84 instead of £7.60 (£855.00 / l)

Delivery by November 09

100% Pure Shower Gel - Large

100% Pure Shower Gel -​ Large, Vanilla Bean (474 ml)

  • Suitable for all skin types
  • Moisturising properties
  • Rich lather formulation
£23.07 instead of £25.50 (£48.67 / l)

Delivery by November 09

100% Pure Glossy Locks Moisture Drench Conditioner

100% Pure Glossy Locks Moisture Drench Conditioner, 400 ml

  • For dry & damaged hair
  • Intensively moisturising
  • Softens the hair
£27.45 instead of £30.50 (£68.63 / l)

Delivery by November 09

100% Pure BB Cream

100% Pure BB Cream, Shade 10 Luminous (30 ml)

  • Natural finish
  • Radiant complexion
  • Luxury formula
£35.82 instead of £40.00 (£1,194.00 / l)

Delivery by November 09

100% Pure Vitamin C Serum

100% Pure Vitamin C Serum, 30 ml

  • Suitable for all skin types
  • Vitamin C boost
  • Brightening effect
£38.61 instead of £43.00 (£1,287.00 / l)

Delivery by November 09

100% Pure Fruit Pigmented® Water Foundation

100% Pure Fruit Pigmented® Water Foundation, Warm 5.0 (30 ml)

  • For normal to dry skin types
  • Moisturising & nourishing
  • Satin finish
£38.61 instead of £43.00 (£1,287.00 / l)

Delivery by November 09

100% Pure Bright Eyes Mask

100% Pure Bright Eyes Mask, 1 piece (8 g)

  • Very hydrating
  • Refreshing & depuffs
  • With hyaluronic acid & caffeine
£5.95 instead of £6.60 (£743.75 / kg)

Delivery by November 09

100% Pure Fruit Pigmented Tinted Moisturizer

100% Pure Fruit Pigmented Tinted Moisturizer, Peach Bisque (medium) (50 ml)

  • For a flawless appearance
  • With vitamins & antioxidants
  • Nourishes the skin with precious oils
£39.41 instead of £44.00 (£788.20 / l)

Delivery by November 09

100% Pure Long Last Brows

100% Pure Long Last Brows, Medium Brown (4,50 g)

  • Shapes & sets
  • Fills in any sparse areas
  • With conditioning oils
£21.87 instead of £24.50 (£4,860.00 / kg)

Delivery by November 09

100% Pure Pretty Naked Face Palette

100% Pure Pretty Naked Face Palette, Pretty Naked

  • Natural shimmer
  • Soft shades
  • Powder, blush & 3 eyeshadows
£41.79 instead of £46.50

Delivery by November 09

100% Pure Yuzu & Pomelo Glossing Shampoo

100% Pure Yuzu & Pomelo Glossing Shampoo, 236 ml

  • For beautifully soft hair
  • Removes excess sebum
  • Increases elasticity & vitality
£19.89 instead of £22.00 (£84.28 / l)

Delivery by November 09

Discover the products by 100% Pure, the award-winning cult brand from California! 100% Pure forgoes the use of chemical and synthetic ingredients. The brand offers a wide selection of make-up products, body care and essential face care items backed by the power of nature. Browse their collection of lipsticks, foundations, shampoos and more.

The products by 100% Pure live up to their name: they are made with 100% natural ingredients. The fully biodegradable formulas incorporate natural actives as preserving agents, such as Japanese honeysuckle, Canadian tumeric, a host of vitamins and a herbal blend that provides anti-aging effects.

100% Pure's innovative range of make-up products are pigmented using fruits and vegetables which are rich in antioxidants that offer free-radical protection. The packaging is printed in soy ink, is up to 100% recyclable and is largely manufactured using reusable materials, such as plastic, glass and aluminium.

Browse the top categories and products:

Make-up: Long Last Liquid Eye Liner
Body care: Nourishing Body Cream
Hair care: Burdock & Neem Healthy Scalp Shampoo

100% Pure is 100% free from:

  • synthetic ingredients
  • artificial fragrances
  • petrochemical substances
  • chemical preservatives
  • artificial dyes
  • animal testing