NaTrue is a global, non-profit association based in Brussels that is devoted to protecting and promoting natural and organic cosmetics. In addition to lobbying work to legally define natural cosmetics and the promotion of high-quality, environmentally friendly ingredients, NaTrue also awards its own seal of approval and sets a high standard.

The seal of approval guarantees:

• gentle manufacturing methods
• highest possible degree of natural and organic ingredients
• eco-friendly practices
• no synthetic fragrances or dyes
• no ingredients derived from petrochemistry (paraffin, PEG, etc.), silicone oils or their derivatives
• no genetically modified ingredients (based on EU regulations)
• no radiation of the end products or plant ingredients
• no animal testing