The BEN & ANNA brand was born out of necessity - Ben and Anna, a couple living in Berlin, were always on the lookout for deodorants that were free from conventional ingredients such as aluminum, parabens and phthalates. Vegan and cruelty-free formulas that are based on natural ingredients. The idea of ​​creating such a deodorant was followed by countless attempts, which ultimately led to the ICADA-certified deodorant series BEN & ANNA .