Natural Eye Make-up Products

Eyeshadows, eyeliners & mascaras with natural ingredients for a defined look

Discover natural make-up for the eyes with certified plant-based products. From eyebrow styling to coloured eyeshadows and defining kajals to mascara - our natural cosmetics make your eyes shine, without the use of silicones, microplastics or synthetic fragrances.

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Cosmetics for Eyebrows
Eyebrows
Natural Eyeshadows
Eyeshadows
Naural Kohl & Eyeliners
Kohl & Eyeliners
Natural Mascara
Mascara

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Eyes: 275 items

Avril Mascara

Avril Mascara, Noir (9 ml)

  • Long-lasting and clump-free
  • Unique spiral brush
  • Nourishes & protects the eyelashes
£7.23 (£803.33 / l)

Delivery by November 13

 benecos Eyebrow Designer

benecos Eyebrow Designer, Brown (1,13 g)

  • For a natural swing
  • Tames eyebrows
  • BDIH-certified
£3.16 (£2,796.46 / kg)

Delivery by November 13

 benecos Natural Eyeliner

benecos Natural Eyeliner, Black (1,13 g)

  • With precious wax & vitamin E
  • Talc free & without perfume
  • For an intense look
£2.36 (£2,088.50 / kg)

Delivery by November 13

 Soft Eyeliner

lavera Soft Eyeliner, 02 Brown (1,10 g)

  • Suitable for contact lens wearers
  • Intensive & long-wearing
  • Ideal for blending
£3.49 (£3,172.73 / kg)

Delivery by November 13

 Brow Control

lavera Brow Control, 01 Transparent (8,50 ml)

  • 2-in-1: brush & gel
  • Sets & shapes
  • Dries quickly
£6.35 (£747.06 / l)

Delivery by November 25

 Avril Eye Pencil

Avril Eye Pencil, Charbon (1 g)

  • Long lasting texture
  • Precise outline
  • Suitable for sensitive eyes
£3.16 (£3,160.00 / kg)

Delivery by November 13

 Liquid Eyeliner

lavera Liquid Eyeliner, 01 Black (2,80 ml)

  • Suitable for contact lens wearers
  • Long-lasting
  • With valuable organic oils
£4.76 (£1,700.00 / l)

Delivery by November 13

 puroBIO Cosmetics Compact Eye Shadow REFILL

puroBIO Cosmetics Compact Eye Shadow REFILL, 25 Pink (shimmer) REFILL (2,50 g)

  • Matte & shimmer shades
  • For wet & dry application
  • With magnetic bottom
£4.76 (£1,904.00 / kg)

Delivery by November 13

 puroBIO Cosmetics Long Lasting Eyeliner

puroBIO Cosmetics Long Lasting Eyeliner, 01L Black (vegan) (1,10 g)

  • Lasts for up to 8 hours
  • Soft tip
  • Ideal for sensitive eyes
£6.84 (£6,218.18 / kg)

Delivery by November 13

 100% Pure Fruit Pigments Eye Shadow

100% Pure Fruit Pigments Eye Shadow, Mink (2 g)

  • Rich in antioxidants & vitamins
  • Pure vegetable pigments
  • Free from talc
£16.30 (£8,150.00 / kg)

Delivery by November 13

 Fruit Pigmented Ultra Lengthening Mascara

100% Pure Fruit Pigmented Ultra Lengthening Mascara, Blackberry (7 g)

  • Smudge-proof & water-resistant
  • Added shine & maintenance
  • Suitable for contact lens wearers
£23.07 (£3,295.71 / kg)

Delivery by November 13

 puroBIO Cosmetics Eye & Eyebrow Pencil

puroBIO Cosmetics Eye & Eyebrow Pencil, 28 Dark Taupe, vegan (3,80 g)

  • Vegan & certified organic
  • Easy & precise application
  • Contains plant oils & vitamin E
£7.23 (£1,902.63 / kg)

Delivery by November 13

 Avril Eyebrow Pencil

Avril Eyebrow Pencil, Blond Cendré (1 g)

  • With fine tip
  • Easy shaping and intensifying
  • Precision application
£3.16 (£3,160.00 / kg)

Delivery by November 13

 Signature Colour Eyeshadow

lavera Signature Colour Eyeshadow, 05 Moon Shell

  • Suitable for all skin types
  • Ideal for contact lens wearers
  • Extra long-wear formula
£4.36

Delivery by November 13

 Eyebrow Pencil

lavera Eyebrow Pencil, 01 Brown (1,10 g)

  • Natural finish
  • Soft texture & long-wear effect
  • Glides on
£3.49 (£3,172.73 / kg)

Delivery by November 13

 Volume Mascara

lavera Volume Mascara, Black (9 ml)

  • Lends structure, volume and radiance to the lashes
  • Precise and easy handling
  • Ideal for contact lense wearers
£6.11 (£678.89 / l)

Delivery by November 13

 Santé – naturally. Big Lashes Mascara 01 Black

Santé – naturally. Big Lashes Mascara 01 Black, 10 ml

  • For increased fullness
  • Plant-derived wand
  • Conditions & moisturises
£7.94 (£794.00 / l)

Delivery by November 13

 Zao Refill Rectangle Eye Shadow

Zao Refill Rectangle Eye Shadow, 201 Matt Ivory (1,30 g)

  • Eco-friendly
  • Pleasant texture
  • Easy to use
£4.68 (£3,600.00 / kg)

Delivery by November 13

 Avril Eyeshadow Refill

Avril Eyeshadow Refill, Beige mat (2 g)

  • For eyelids, eyebrows & cheeks
  • Wide range of shades
  • For make-up palettes
£3.96 (£1,980.00 / kg)

Delivery by November 13

 Lily Lolo Big Lash Mascara

Lily Lolo Big Lash Mascara, 6,50 ml

  • Perfect opacity
  • Optimally separates the lashes
  • Suitable for sensitive eyes
£15.35 (£2,361.54 / l)

Delivery by November 13

 puroBIO Cosmetics Eyeliner

puroBIO Cosmetics Eyeliner, nero, vegan (1,30 g)

  • Light-weight & precise application
  • With plant oils & vitamin E
  • Unique colour intensity
£5.95 (£4,576.92 / kg)

Delivery by November 13

 100% Pure Green Tea Fiber Brow Builder

100% Pure Green Tea Fiber Brow Builder, Soft Brown (4,50 g)

  • For increased volume
  • Dries quickly
  • Non-sticky & does not stiffen
£21.48 (£4,773.33 / kg)

Delivery by November 13

 Eyebrow Powder Duo

lavera Eyebrow Powder Duo, 1,60 g

  • Natural definition
  • Use individually or combined
  • Precision application
£6.11 (£3,818.75 / kg)

Delivery by November 13

 Lily Lolo Mineral Eyeshadow

Lily Lolo Mineral Eyeshadow, Miami Taupe (vegan) (1,50 g)

  • Intensive mineral pigments
  • Particularly long-lasting
  • Fine, loose powder
£7.86 (£5,240.00 / kg)

Delivery by November 13

 100% Pure Long Last Liquid Eye Liner

100% Pure Long Last Liquid Eye Liner, Blackberry (7 ml)

  • Smudge proof
  • Easy to apply
  • Long-lasting & water resistant
£25.47 (£3,638.57 / l)

Delivery by November 13

 Lily Lolo Eyebrow Duo

Lily Lolo Eyebrow Duo, Medium (2 g)

  • For filling in and defining brows
  • Holds brows in place for a groomed finish
  • Fragrance Free
£10.65 (£5,325.00 / kg)

Delivery by November 13

 100% Pure Creamy Long Last Liner Pencil

100% Pure Creamy Long Last Liner Pencil, Dark Cacao (3,50 g)

  • Conditioning vitamin E
  • Long-lasting hold
  • 100% natural
£21.48 (£6,137.14 / kg)

Delivery by November 13

 Terra Naturi Eyebrow Pencil

Terra Naturi Eyebrow Pencil, ICED COFFEE -​ 1 (1,50 g)

  • Shapes & fills in the brows
  • For a natural finish
  • Easy application
£1.97 (£1,313.33 / kg)

Delivery by November 13

 100% Pure Maracuja Oil Mascara

100% Pure Maracuja Oil Mascara, Black Tea (7 g)

  • Defines the lashes
  • Does not clump
  • Strengthens & conditions
£23.07 (£3,295.71 / kg)

Delivery by November 13

 benecos Natural Mascara Super Long Lashes

benecos Natural Mascara Super Long Lashes, Carbon black (8 ml)

  • With nourishing Vitamin E
  • BDIH certified
£3.96 (£495.00 / l)

Delivery by November 13

Guide: Naturally emphasise the eyes

The eye area is especially sensitive, so it's important to choose natural cosmetics that contain skin-friendly oils, mineral pigments, and gentle formulations. Natural eye products are generally well-tolerated and lower the risk of irritation while still offering vibrant colour and definition, all without synthetic fragrances or preservatives.

Tips for expressive, natural eye make-up

1. Define the eyebrows

Softly shaped brows enhance the eyes and define the face.

2. Targeted colour placement

Apply eyeshadow in layers and blend gently for soft transitions.

3. Emphasise the lashes

Natural mascara with nourishing oils provides length and volume without drying out the hairs.

Frequently asked questions about natural eye make-up

Are natural mascaras as effective as their conventional counterparts?

Yes, many contain nourishing ingredients that add length, curl and volume without the use of harsh chemicals.

Can I use natural make-up on sensitive eyes?

Yes, mild formulations reduce the risk of irritation and are well-tolerated.

How do I choose the right kajal?

Choose a soft texture for lighter lines or a more intense formula for defined accents.